The Creative Folks

© 2019  

20th June 2019


No Cream is a fashion label serving you 1950's diner realness created by Chelsea Bain.


No cream boasts bright pastel colours, heavenly beaded details and psychedelic prints. So pretty much, our dream label. Chelsea talks about her inspirations, what she is launching in the near future and her career goals.

How are you keeping No Cream relevant now that you have finished your studies?

I’ve been involved in a few events such as the Hotel Richmond’s Fashion First runways and presented my second collection last July with RAW Adelaide. I had the opportunity to display my garments at Gilles at the Grounds X AFF with Brian Yambao (Maelstrom) to promote the fashion courses for TAFE/Flinders, it was so great hearing everyones feedback on my designs. I’ve also been working on pieces for my online store that will (fingers crossed) launch by the end of the month.


What do you have planned next for No Cream and for yourself?

In the short term I have a few ideas for a new collection that I may drop towards the end of the year so keep an eye out for that. Long term I would love to be doing No Cream full time and have proper studio (I think a co-working space would be amazing). I would love to one day have some garments available in stores or even possibly my own shop for No Cream and other designers and artists, I think that would be really cool.

In the meantime, custom orders can be done through Instagram or my website.

Would you move interstate to pursue a career in fashion?

It is something I have considered as there are definitely more job opportunities interstate, but as someone who is working on their own label, Adelaide is just as good as anywhere else. I think if you love what you do, work hard and share your work with others, it doesn’t matter where you are in the world, people will find your work.

What is the best lesson you learnt from your time at TAFE?

It’s not from anyone in particular but I’d have to say staying true to who you are and what you love, of course experiment and try different things but it’s important to put some of yourself into it. Also just double check everything, you’ll thank yourself later.


When was a moment that you felt proud of yourself for the work you’ve done?

It’s got to be seeing my designs come down the runway at the graduate parade, knowing how many long days and late nights went into that collection. Also having one of my designs one the front cover of the City and Fringe newspaper and in the Advertiser was so surreal.


Name another local creative that you draw inspiration from or who inspires you.

I don’t think I could ever just choose one so here are a few: Paolo Sebastian, Julie White, Tiff Manuell, Peter Drew, Dave Court, Tash and the team at The Studio Adl.


What does the name ‘No Cream’ mean?

The name No Cream came about when I was at a cafe with some friends and we ordered some milkshakes. I think we were talking about how much whipped cream there was on top and how I’ve never really liked cream all that much, when my friend said ‘you should have ordered it with no cream’. I was already working on my collection and I wanted a brand name that was short and a little bit quirky that tied in with my theme and it was just stuck in my head, no cream.


What drove you to the 1950’s diner aesthetic?

I remember seeing photos of Bar Luce, a café designed by film director Wes Anderson; I really admire his use of colour and his very meticulous aesthetic, so the diner theme stemmed from there and I started looking 50s uniforms such as waitresses and mechanics. My family is also very into vintage style so the 50s look is something I’m really familiar with.

As for my colour palette I’ve always been drawn to those bright pastel colours and they were a constant in my previous design work, so when it came to my final collection I already knew they were the colours I would use.


When did you think of becoming a fashion designer as a career path?

I had always known I’d be doing something creative, as it was a big part of my upbringing, but I never really knew which direction I wanted to go in. I studied music throughout high school so that was always an option, but my fashion class was always one of my favourite lessons. During year 12 someone mentioned there was a new bachelor degree for fashion with Flinders Uni, so I applied and here I am.